The foresight layer A new layer of pharma intelligence.
What HCPs believe before it shows up in Rx data.
GNM reveals how physician conviction forms, helping Medical Affairs and Commercial teams identify readiness, resistance and adoption opportunities before they become visible in traditional market data.
Powering decisions for global pharmaceutical leaders
Understand physician conviction before adoption becomes visible.
-
Detect adoption shifts before they become visible in Rx data
Understand early signals in HCP behavior to anticipate changes in adoption long before traditional data confirms them.
-
Identify HCPs who truly influence decisions
Go beyond visibility to pinpoint the HCPs whose evidence-seeking behavior genuinely shapes peer decisions.
-
Transform insight into strategy
Turn decoded behavioral signals into clear, actionable strategies across the product lifecycle.
What makes GNM different
20+yrs
of trusted scientific content across 20+ therapeutic areas. The foundation every behavioral signal stands on.
Conviction Intelligence
The intelligence layer between scientific engagement and prescribing behaviour. Reveals how physician conviction forms before it becomes visible in prescribing, market research or competitive data.
1.5M+
Verified HCPs across 6 regions. The infrastructure that makes Conviction Intelligence possible.
Deep engagement across high-value therapeutic areas including Cardiology, Oncology, Neurology, Hematology and Rare Disease.
Where Conviction Intelligence sits
-
Rx data
The receipt, not the decision
Captures what’s done, not what’s forming
-
Market research
What they tell you, not what they do
Stated preference, decoupled from action
-
Medical education platforms
Content consumption, without behavioural intelligence
Measures what is read, not what clinicians come to believe
-
Conviction Intelligence
Where physician belief forms
Signals in real time, while decisions are still fluid
What you can do with Conviction Intelligence
Medical Affairs
- Identify evidence gaps
- Prioritise MSL engagement
- Understand scientific readiness
Commercial
- Detect emerging adoption signals
- Identify true behavioural influencers
- Improve resource allocation
Launch Excellence
- Compare market readiness
- Monitor adoption pathways
- Guide launch investment
Most pharma data tells you what physicians did or said. Conviction Intelligence tells you what they believe, before it shows up in Rx data.
Your market is already telling you what's next.
Understand which clinical questions are gaining momentum, where adoption readiness is highest, and which physicians are helping shape peer decisions.
See it in actionWhere we operate
Global coverage. Local understanding.
Our teams operate across major pharmaceutical markets, combining global strategic support with local healthcare intelligence and specialist community access. HCP coverage and regional intelligence sit on the Network page.